Shopping in South Korea is an experience in itself. Having travelled there, I can say that the country is truly a shopper’s paradise. From the buzzing streets of Myeongdong, lined with K-beauty stores, to the underground malls of Gangnam, filled with trendy fashion, South Korea knows how to tempt every kind of shopper. Whether you’re a skincare enthusiast, a gadget lover, or someone who enjoys collecting cute stationery and souvenirs, this country is full of irresistible finds.

Trust me when I say this, you could be sipping coffee in Hongdae one moment and stumbling upon a local designer’s pop-up the next. The markets are vibrant, the stores are futuristic, and the quality is top-notch.

If you’re planning a trip to South Korea, apply for your eVisa through Atlys without any hassle of paperwork.

In this blog, I’ll take you through some of the best things to buy in South Korea, from cult-favorite beauty products and stylish Korean fashion to unique souvenirs that capture the soul of this fascinating country.

Quick Summary

• K-Beauty & Skincare Essentials

• Trendy Korean Fashion & Streetwear

• Electronics & Smart Gadgets

• K-Pop Merchandise & Albums

• Cute Stationery & Art Supplies

• Traditional Crafts & Souvenirs 

• Korean Snacks & Gourmet Delicacies

• Home Décor & Minimalist Lifestyle Items

• Health & Wellness Products 

Best Things to Buy in South Korea

1. K-Beauty & Skincare Essentials

When we think of South Korea, the first thing that often comes to mind is its skincare culture. After all, this is the country that introduced us to the idea of “glass skin.” Having travelled there, I quickly understood why K-beauty has taken the world by storm. Korean skincare is built on a philosophy of self-care, hydration, and gentle yet effective ingredients.

From nourishing sheet masks to brightening serums and lightweight sunscreens, there’s something for every skin type. You’ll find collagen masks that give your skin an instant glow, sleeping packs that work their magic overnight, and innovative formulations packed with green tea, snail mucin, and ginseng. The best part? Many of these products are affordable, high-quality, and beautifully packaged.

Korean beauty brands like Innisfree, Laneige, and Etude House have become global icons, known for their commitment to innovation and natural ingredients. Shopping for these products in South Korea means you get access to exclusive collections, limited editions, and prices that are often much lower than what you’d pay abroad.

1. Where to Buy:
   Olive Young stores across Seoul, Myeongdong beauty district, Lotte Department Store, and flagship brand outlets in Gangnam.

2. Price Range:
   Sheet masks: 1,000–3,000 KRW each
   Essences: 15,000–45,000 KRW
   Premium serums: 30,000–80,000 KRW
   Makeup products: 8,000–35,000 KRW

3. Authenticity Check:
   Buy from official stores or authorised retailers. Ensure packaging has Korean text and proper ingredient labels. Double-check expiration dates and avoid products with spelling mistakes or odd textures.

4. Pro Tip:

   • Visit Olive Young early in the morning for the best stock and a more relaxed shopping experience.

   • Use Korean beauty apps to read reviews and translate ingredient lists.

   • Don’t hesitate to ask for samples, as many stores are generous, and it’s a great way to test before you invest.

2. Trendy Korean Fashion & Streetwear

South Korea’s fashion scene is bold, creative, and effortlessly cool. Walking through Seoul feels like stepping into a live fashion show, where everyone seems to have their own unique style. From minimalist streetwear in Hongdae to chic boutique finds in Garosu-gil, Korean fashion blends comfort with individuality. Whether it’s oversized hoodies, statement sneakers, or timeless neutral pieces, you’ll find styles that perfectly balance trend and tradition.

Fashion Accessories

If there’s one thing South Koreans know how to do well, it’s accessorising. From minimalist gold hoops and pearl hairpins to statement bags and dainty rings, accessories play a big role in completing the effortlessly stylish Korean look. The best part is that you can find beautiful, trendy pieces almost everywhere, whether you’re shopping in Seoul’s hip neighbourhoods or exploring local markets.

Bags are another great buy in South Korea. Korean brands focus on sleek, minimalist designs made with high-quality materials. Look for local names like NyuNyu, MARHEN.J, and OSOI, all of which have flagship stores in Seoul. You can also score trendy tote bags and backpacks at Dongdaemun Market, where the variety (and late-night shopping) never disappoints.

1. Where to Buy:
   Myeongdong Street Market, Hongdae Shopping Streets, Dongdaemun Market, Lotte Department Store, Garosu-gil boutiques, and Common Ground.

2. Price Range:
   Earrings and hair accessories: 3,000–15,000 KRW
   Bags and wallets: 25,000–120,000 KRW

3. Pro Tip:
   Many small stores offer discounts if you buy multiple items, so don’t hesitate to bargain politely. Visit local designer stores for one-of-a-kind pieces that you won’t find anywhere else.

Socks

Socks in South Korea are a whole new level of fun. You’ll find them everywhere, from subway stations and street stalls to big shopping malls, and each pair is more creative than the last. Koreans have turned something as simple as socks into a style statement, blending comfort with quirky designs and pop culture references.

What makes Korean socks special is their quality and variety. They’re soft, durable, and come in endless prints, from cute animal faces and cartoon characters to minimalist patterns and K-pop idol themes. It’s almost impossible to walk past a display without grabbing a few pairs. They also make great, affordable souvenirs that pack light and bring a smile to anyone’s face.

1. Where to Buy:
   Myeongdong Street Market, Hongdae Shopping Streets, Dongdaemun Market, and underground shopping centres near subway stations.

2. Cost of Socks:
   1,500 KRW (USD 1) for one pair, 10,000 KRW (USD 7) for seven pairs

Sneakers and Branded Shoes

South Korea is a sneaker lover’s dream. From limited-edition releases to stylish everyday pairs, the country offers an incredible range of footwear that blends comfort, quality, and cutting-edge design. Whether you’re into chunky street-style sneakers, sleek minimalist designs, or sporty classics, you’ll find it all here, often at better prices than in other countries.

International brands like Nike, Adidas, New Balance, and Puma have flagship stores across Seoul, offering the latest drops and exclusive Korean editions. What’s even better is that branded shoes in South Korea are often cheaper due to local pricing and frequent in-store promotions. You can easily spot discounts on previous season collections, especially during sale periods.

Korean brands are also making waves with their unique styles and craftsmanship. Labels like Suecomma Bonnie offer chic, well-made shoes that perfectly capture Seoul’s fashion-forward spirit.

1. Where to Buy:
   Nike Gangnam Flagship Store, ABC Mart (for multi-brand collections), Lotte Department Store, Shinsegae Department Store, local shops at Hongdae, and Garosu-gil.

2. Price Range:
   Casual sneakers: 50,000–120,000 KRW
   Premium branded shoes: 150,000–300,000 KRW

3. Pro Tip:
   Visit outlet malls like Yeoju Premium Outlets or Paju Premium Outlets for massive discounts on global brands. Try shopping during Korea’s seasonal sale periods (June–July and December–January) for the best deals.

3. Electronics & Smart Gadgets

The country is home to some of the world’s biggest electronics giants, such as Samsung and LG, and it’s one of the best places to shop for the latest gadgets at great prices. From smartphones and tablets to wireless earbuds, smartwatches, and accessories, Korean electronics combine cutting-edge innovation with sleek design.

I have to say this as I bought my iPhone 16 Pro in Seoul on the very first day of my trip. Back in India, the same model was priced at around 1.19 Lakhs INR, but I got it for approximately 90,000 INR in Seoul, thanks to local pricing and the tax refund system. That’s a massive difference and definitely worth it if you’re planning a big purchase.

Both Apple and Samsung products are relatively cheaper in South Korea compared to other countries, especially if you shop smart. Samsung’s flagship stores often launch their products first in the domestic market, and you can find the latest Galaxy phones, tablets, and accessories at prices that are hard to beat. Apart from smartphones, it’s also a great place to buy Bluetooth earphones, smart home devices, power banks, and travel tech accessories.

1. Where to Buy:

   • Yongsan Electronics Market – Seoul’s largest electronics district, with hundreds of stores offering everything from phones and laptops to cameras and gaming gear.

   • Techno Mart (Gangbyeon and Sindorim) – Perfect for browsing a wide selection of authentic electronics under one roof.

   • Samsung Digital Plaza – For the latest Samsung gadgets and exclusive Korean editions.

   • Apple Store, Gangnam – Sleek, reliable, and tax-refund eligible.

2. Price Range:
   Smartphones: 800,000–1,800,000 KRW
   Earbuds and accessories: 80,000–250,000 KRW
   Smartwatches: 200,000–600,000 KRW

3. Authenticity Check:
   Buy only from authorised stores or official retailers. Ensure you receive a valid warranty card and proper tax invoice for your purchase.

4. Pro Tip:
   Always carry your passport when making electronic purchases — it’s essential for claiming tax refunds and may be required for billing verification. Check the latest refund policies at the store to make sure you get the best deal possible.

4. K-Pop Merchandise & Albums

No trip to South Korea is complete without diving into the vibrant world of K-pop. Whether you’re a casual listener or a devoted fan, the country is full of places where you can shop for official merchandise, albums, and collectables that make for perfect souvenirs.

K-pop culture isn’t just about music; it’s a lifestyle that celebrates creativity, fandom, and individuality. From photo cards and light sticks to posters, tote bags, and apparel, the variety is endless. Each group has its own signature style, and shopping for their merch feels like stepping into their universe.

The best part is that many stores sell exclusive Korean editions of albums that come with special packaging, limited-edition photo books, and fan gifts you won’t find anywhere else.

The Myeongdong Underground Shopping Centre and Hongdae are great starting points for affordable and trendy K-pop souvenirs. You’ll find small shops overflowing with BTS, BLACKPINK, Stray Kids, and NewJeans merchandise — everything from notebooks and keychains to polaroid sets and phone cases. If you’re looking for official albums or collectables, head to Hottracks at Kyobo Bookstore, M2U Record, or Music Korea in Myeongdong.

For a true fan experience, visit the Hybe Insight Museum in Yongsan, where you can explore interactive exhibits and pick up exclusive BTS-themed products.

Even if you’re not a hardcore fan, K-pop souvenirs are worth buying — they’re colourful, creative, and uniquely Korean. They also make great gifts for friends back home who love Korean music or culture.

Popular K-Pop Items to Buy:

• Official Albums and Limited-Edition Box Sets: Each album often includes a photo book, lyric cards, and exclusive photo cards of group members — a must-have for every fan.

• Light Sticks: Known as “bongs”, these are the ultimate fan symbols, designed uniquely for each group and used during concerts to create stunning light displays.

• Photo Cards and Postcard Sets: Collectable mini photos of your favourite idols, often found inside albums or sold individually in stores.

• Posters and Wall Scrolls: Vibrant, high-quality prints perfect for decorating your room or creating your own mini K-pop corner.

• Apparel and Tote Bags: Stylish T-shirts, hoodies, and eco-bags featuring group logos or concert themes — great for daily wear or casual travel looks.

• Keychains, Badges, and Phone Accessories: Small but personal items that let you carry a piece of your favourite band wherever you go.

• Stationery, Notebooks, and Stickers: Cute, colourful, and perfect for journaling or as school and work accessories.

• Polaroids, Fan Magazines, and Concert DVDs: Behind-the-scenes content and live performance collections for fans who love exclusive insights into their idols’ lives.

1. Where to Buy:
   Myeongdong Underground Shopping Centre, Hongdae Shopping Streets, Hottracks (Kyobo Bookstore), Music Korea, M2U Record, and Hybe Insight Store in Yongsan.

2. Price Range:
   Albums: 15,000–40,000 KRW
   Official light sticks: 40,000–70,000 KRW
   Posters, photo cards, and small souvenirs: 3,000–15,000 KRW

3. Pro Tip:
   Many K-pop stores offer tax refunds for larger purchases. Always keep your receipts and confirm that you’re buying official merchandise — look for holographic tags or authenticity labels. If you’re purchasing albums, ask about comeback or pre-order bonuses, as these often include special photo cards or mini posters available only in Korea.

5. Cute Stationery & Art Supplies

South Korea takes stationery to another level. From adorable character-themed pens to beautifully crafted journals, every item feels thoughtfully made. Korean stationery makes for perfect souvenirs because it’s lightweight, affordable, and irresistibly cute.

Postcards

As a postcard lover, I couldn’t resist hoarding them during my 12-day trip across South Korea. From Seoul’s bustling neighbourhoods to Busan’s coastal streets and Jeju’s serene landscapes, every stop had its own collection of gorgeous postcards that perfectly captured the country’s charm.

You’ll find them in almost every souvenir shop, museum, and bookstore. In Seoul, places like Kyobo Bookstore, Insadong’s souvenir stalls, and Hongdae’s art shops offer a wide range, from traditional ink-style prints and K-pop-themed designs to minimal cityscapes and quirky illustrations. Busan’s markets are full of coastal and beach-themed cards, while in Jeju, many postcards feature volcanic landscapes, waterfalls, and the island’s famous haenyeo (female divers).

They’re light to carry, easy to mail, and make the most heartfelt souvenirs.

1. Where to Buy:

   • Insadong & Bukchon Hanok Village (Seoul): Traditional art postcards and handmade paper sets.

   • Hongdae & Myeongdong: Trendy, youth-inspired designs and K-pop-themed cards.

   • Gamcheon Culture Village (Busan): Artistic, hand-painted postcards featuring colourful village views.

   • Jeju Island souvenir shops: Nature-inspired postcards with beach, volcano, and tangerine motifs.

   • Artbox, Kyobo Bookstore, and 10x10: For modern, minimalist postcard collections and stationery sets.

2. Price Range:
   Postcards typically cost 1,000–3,000 KRW each, while special edition or handmade ones can go up to 5,000 KRW.

3. Pro Tip:
   Carry a small envelope or folder to keep your postcards flat and safe while travelling. If you plan to mail them, you can easily find stamps at post offices or convenience stores like CU or GS25. Many souvenir shops even have mini postboxes where you can drop your cards directly — a charming way to send a little piece of Korea back home.

Washi Tapes

No stationery haul from South Korea is complete without a collection of washi tapes — those pretty, patterned rolls that can instantly brighten up journals, scrapbooks, and even your travel planner. Korea takes washi tape design to another level, with endless varieties featuring delicate florals, K-pop motifs, Korean calligraphy, food icons, and city landmarks.

As someone who loves journaling, I found myself picking up washi tapes wherever I went , from stationery stores in Seoul to small boutiques in Jeju. Whether you’re decorating postcards, sealing gifts, or personalising your notebooks, these tapes make wonderful souvenirs and easy-to-pack gifts for friends who love art and crafts.

1. Where to Buy:

   • Artbox and 10x10 Stores: Trendy, high-quality washi tapes in all colours and patterns.

   • Kyobo Bookstore: Beautiful themed collections, often with matching notebooks and stickers.

   • Dongdaemun and Namdaemun Markets: Affordable bulk sets and local handmade designs.

   • Ewha Women’s University Street & Hongdae: Cute, creative designs from indie brands and pop-up shops.

   • Insadong souvenir shops: Traditional Korean motifs and hanbok-inspired prints.

2. Price Range:
   Most washi tapes cost between 1,500–5,000 KRW each, while themed sets or limited-edition rolls can go up to 8,000 KRW.

3. Pro Tip:
   If you’re into bullet journaling or scrapbooking, keep an eye out for collaboration tapes featuring Korean illustrators or character brands like Kakao Friends and LINE Friends. They often sell out fast and are rarely available outside Korea, making them the perfect collectable souvenir.

Lapel Pins

Lapel pins are one of the most underrated yet charming souvenirs you can bring home from South Korea. Small, lightweight, and full of character, these enamel beauties capture everything from K-pop fandoms and Korean food icons to cultural motifs like hanboks, cherry blossoms, and city skylines.

During my trip, I found myself picking up pins at almost every stop — each one a tiny memory of the place I’d been to. A “Seoul Tower” pin from Namsan, a “Bibimbap” pin from a local art market, and a “Jeju Tangerine” one from a souvenir shop — they’re now my favourite keepsakes to decorate my tote bags and denim jackets.

1. Where to Buy:

   • Artbox and 10x10 Stores: For trendy, pop-culture-inspired pins and cute character designs.

   • Insadong and Bukchon Hanok Village: For traditional motifs like Korean masks, hanboks, or temple art.

   • Myeongdong Underground Market and Hongdae Streets: For affordable, quirky pins by indie artists.

   • Dongdaemun Market: For bulk purchases and handmade pins by local designers.

   • Museums and Tourist Spots: Places like the National Museum of Korea and N Seoul Tower often sell location-exclusive pins.

2. Price Range:
   Lapel pins generally cost between 3,000–10,000 KRW, depending on the design and brand. Limited-edition or hand-painted pins may go up to 15,000 KRW.

Art Supplies

South Korea is a paradise for artists and stationery lovers, ranking right after Japan in terms of quality, creativity, and design. From watercolour sets and sketchbooks to fine-tip pens and calligraphy tools, Korean art supplies are beautifully crafted and thoughtfully made. Whether you’re a professional artist or someone who just enjoys doodling and journaling, you’ll find an incredible variety to explore.

What makes Korean art supplies special is their focus on detail and aesthetics — everything feels functional yet stylish.

You’ll find delicate brushes used in traditional Korean art, vibrant ink sets, and eco-friendly notebooks made from recycled materials. Even simple items like pens and markers come in a stunning range of colours and finishes.

1. Where to Buy:

   • Alpha Art Store (Euljiro, Seoul): One of the largest art supply stores in Korea, offering everything from professional-grade paints to craft materials.

   • Kyobo Bookstore and Hottracks: Great for designer stationery, sketchbooks, and pens.

   • Hongdae and Insadong: Ideal for browsing independent stores selling handmade art tools and locally designed sketchbooks.

   • Artbox and 10x10: Trendy stores for creative, colourful supplies and travel-friendly items.

2. Price Range:
   Sketchbooks: 5,000–15,000 KRW
   Markers and pens: 1,000–8,000 KRW each
   Watercolour sets: 15,000–50,000 KRW
   Brushes: 5,000–20,000 KRW depending on quality

3. Pro Tip:
   Visit Alpha Art Store early if you’re planning to buy in bulk — it’s easy to lose track of time inside. Many stores also offer tax refunds for tourists, so don’t forget to carry your passport when making big purchases.

6. Traditional Crafts & Souvenirs

South Korea’s traditional crafts beautifully reflect its heritage and artistry. From delicate hanji (handmade paper) products and celadon pottery to hanbok-inspired trinkets and Korean masks, these crafts make meaningful souvenirs that tell a story.

You’ll find artisans still practising age-old techniques, creating pieces that blend history with modern design. Whether it’s a hand-painted fan from Insadong, a silk pouch from Gyeongbokgung’s souvenir shop, or lacquerware from Jeonju, these items are timeless reminders of Korean culture. Perfect for gifting or decorating your home, they carry a touch of Korea’s soul in every detail.

Korean Traditional Masks (Hahoetal)

If you’re looking for a meaningful souvenir that reflects Korea’s cultural soul, Hahoetal masks are a beautiful choice. These traditional wooden masks are deeply rooted in Korean folklore and performing arts.

Each mask represents a different character, from noblemen and monks to young women and clowns, capturing stories of love, laughter, and satire from Korean history. Beyond their theatrical origins, these masks are now cherished as collectables and home decor pieces that carry centuries of craftsmanship and symbolism.

1. Where to Buy:

   • Insadong and Bukchon Hanok Village: For authentic handmade masks by local artisans and traditional souvenir shops.

   • Janganpyeong Antique Market: Ideal for vintage and rare finds, including collector’s pieces.

   • Folk Art Galleries and Cultural Centres: Great for understanding the cultural significance behind each mask.

   • Tourist Shops in Andong Hahoe Folk Village: The birthplace of Hahoetal masks, perfect for authentic pieces made by master craftsmen.

2. Price Range:
   Small decorative masks: 15,000–30,000 KRW
   Medium display masks: 50,000–100,000 KRW
   Large authentic masks: 150,000–400,000 KRW
   Antique or collector’s items: 500,000 KRW and above

3. Authenticity Identification:
   Look for masks made from natural wood, with hand-carved details and smooth, polished finishes. Authentic pieces often use natural dyes and traditional painting techniques, and the expressions are carefully proportioned to reflect cultural accuracy.

4. Pro Tip:
   When buying a mask, ask the seller about the character’s story or symbolic meaning — each design has its own tale. For premium or antique pieces, consider purchasing a protective display case to keep your mask safe from dust and humidity.

Hanbok (Traditional Korean Clothing)

The hanbok, Korea’s traditional attire, is one of the most graceful and symbolic souvenirs you can bring home. With its flowing lines, vibrant colours, and simple elegance, the hanbok reflects Korea’s deep appreciation for harmony and beauty. Traditionally worn at festivals, weddings, and celebrations, the modern version has become a fashionable choice for both locals and travellers seeking to experience a piece of Korean culture.

Wearing a hanbok while walking through Gyeongbokgung Palace or Bukchon Hanok Village is one of the most memorable experiences in Seoul. Many shops now offer lightweight, easy-to-wear versions in pastel tones, ideal for photography or as keepsakes. Whether you buy one for cultural appreciation or as a stylish outfit, a hanbok embodies the spirit of Korea in the most elegant way.

1. Where to Buy:

   • Gwangjang Market and Namdaemun Market: For traditional handmade hanboks at reasonable prices.

   • Insadong: Great for boutique shops offering modern hanbok designs in unique fabrics and colours.

   • Bukchon Hanok Village and Gyeongbokgung Palace Area: For hanbok rental and purchase options, perfect for trying before buying.

   • Online Korean Stores and Department Stores (Lotte, Shinsegae): For premium, tailor-made hanboks or designer collections.

2. Price Range:
   Basic ready-made hanbok: 50,000–100,000 KRW
   Custom-made hanbok: 150,000–400,000 KRW
   Designer or silk hanbok: 500,000–1,000,000 KRW and above

3. Authenticity Identification:
   Authentic hanboks are made from natural fabrics like silk or cotton, with carefully stitched linings and balanced colour combinations that reflect traditional Korean aesthetics. Handmade embroidery and detailed craftsmanship are signs of higher quality.

4. Pro Tip:
   If you’re planning to wear your hanbok for photos, buy or rent from shops near Gyeongbokgung — many offer free hair accessories and storage for your belongings. Always ask about the fabric care, as silk and embroidered pieces require gentle handling.
   

Hanbok-Themed Souvenirs

If buying a full hanbok isn’t on your list, you can still bring home its charm through hanbok-themed souvenirs. These mini treasures beautifully capture the elegance of Korea’s traditional attire in a more practical, travel-friendly way. From keychains, magnets, and bookmarks to handcrafted dolls dressed in miniature hanboks, these items make thoughtful keepsakes that celebrate Korean heritage.

You’ll often find hanbok-patterned pouches (norigae bags), which were once used as lucky charms or small purses in royal courts, now reimagined with silk fabrics and vibrant embroidery. Some shops even sell hanbok-inspired phone cases and postcards, blending traditional design with modern aesthetics.

1. Where to Buy:

   • Insadong: The best place for traditional-themed souvenirs and handcrafted hanbok dolls.

   • Gyeongbokgung Palace Gift Shops: For elegant, museum-quality keepsakes.

   • Namdaemun and Gwangjang Markets: For affordable accessories, such as embroidered pouches and keychains.

   • Bukchon Hanok Village: For artisan shops selling handmade silk items.

2. Price Range:
   Keychains and magnets: 3,000–8,000 KRW
   Embroidered pouches: 10,000–20,000 KRW
   Mini hanbok dolls: 20,000–50,000 KRW

3. Pro Tip:
   If you’re gifting these souvenirs, ask for traditional wrapping cloth (bojagi) — many stores offer it for free or a small extra charge. It’s not just beautiful but also part of Korean tradition, symbolising good luck and respect.

Korean Traditional Hand Fans (Buchae or Danseon)

Korean traditional hand fans, known as buchae or danseon, are among the most elegant and practical souvenirs you can bring home.

These beautifully crafted fans are more than just accessories — they’re works of art that reflect Korea’s deep cultural roots and aesthetic sensibility. Traditionally used for dance performances, ceremonies, and everyday cooling, these fans are made with bamboo frames and hanji (Korean handmade paper), often hand-painted with nature-inspired motifs like cranes, flowers, or mountains.

Each fan carries a sense of grace and craftsmanship. Some are simple and functional, while others are intricately designed with gold detailing or traditional ink paintings — perfect for framing or gifting. Whether you use them on a hot summer day or display them as decor, these fans bring a touch of Korean tradition into your home.

1. Where to Buy:

   • Insadong: For handmade fans painted by local artisans and calligraphy masters.

   • Bukchon Hanok Village: Offers beautifully crafted fans made from natural materials.

   • Gwangjang and Namdaemun Markets: For affordable souvenir versions in bulk.

   • Cultural Centres and Museum Shops: For premium, collectable fans featuring traditional designs.

2. Price Range:
   Basic paper fans: 5,000–10,000 KRW
   Hand-painted or calligraphy fans: 15,000–30,000 KRW
   Premium bamboo and silk fans: 40,000–80,000 KRW

3. Pro Tip:
   If you’re buying a fan as a keepsake, ask the shopkeeper about the painting’s meaning — many designs carry symbolic wishes for longevity, happiness, or peace. For travellers, a hand fan is also one of the easiest and lightest souvenirs to pack, making it both practical and poetic.

7. Korean Snacks & Gourmet Delicacies

From crunchy honey butter chips and pepero sticks to chewy rice cakes (tteok) and seaweed crisps, the variety is endless and delicious. Korean snacks perfectly balance sweet, spicy, and savoury flavours, making them great souvenirs to share with friends back home. You’ll also find beautifully packaged ginseng products, teas, and artisanal chocolates that highlight Korea’s culinary creativity. 

Ginseng

Korean ginseng (insam) is one of the country’s most prized and symbolic products, known for its exceptional quality and health benefits. For centuries, it has been valued as a natural energy booster and immune strengthener, often used in teas, tonics, and even skincare products. Korean ginseng stands out from others because of its rich, earthy flavour and high concentration of active ingredients — a result of the country’s ideal growing conditions and meticulous cultivation methods.

You’ll find ginseng in various forms, from whole dried roots and powders to capsules, candies, and teas, making it an easy and meaningful gift for anyone interested in wellness.

1. Where to Buy:

   • Namsangol Hanok Village and Gyeongdong Market: For authentic dried roots and herbal products.

   • Insadong and Namdaemun Market: For beautifully packaged ginseng gift sets.

   • Korea Ginseng Corporation (CheongKwanJang) stores: For premium-grade red ginseng and certified products.

   • Duty-Free Shops: For high-quality, export-ready options perfect for gifting.

2. Price Range:
   Ginseng candies and teas: 10,000–30,000 KRW
   Powdered or capsule supplements: 40,000–100,000 KRW
   Premium red ginseng roots: 150,000–500,000 KRW and above, depending on age and quality.

3. Pro Tip:
   When buying ginseng, always check for Korean origin labels and certification seals from reputable brands like CheongKwanJang. The older the root, the higher its value and potency — six-year-old ginseng is considered the best.

Soju

Your South Korea trip will be incomplete without trying soju, the country’s most beloved drink and a true cultural icon. This clear distilled spirit, traditionally made from rice, barley, or sweet potatoes, is smooth, slightly sweet, and surprisingly versatile. Whether enjoyed straight at a Korean barbecue or mixed with beer (in the famous “soju bomb”), it’s an essential part of Korea’s dining and social scene.

Today, soju comes in countless flavours — from classic unflavored varieties to fruity options like peach, grapefruit, and green grape — making it a fun and easy souvenir to bring home. Many brands also offer beautifully designed bottles that make for great collectables or gifts.

1. Where to Buy:

   • Convenience stores (CU, GS25, 7-Eleven): For affordable bottles and limited-edition flavours.

   • Lotte Mart and E-Mart: For bulk purchases and gift sets.

   • Duty-Free Shops: For premium or export versions of famous brands.

2. Popular Brands to Try:
   Chamisul (Jinro): Korea’s most iconic soju brand, known for its clean, crisp taste.
   Chum Churum: Slightly smoother and sweeter, ideal for first-timers.
   Good Day and Soonhari: Popular for their fruity-flavoured options.

3. Price Range:
   Regular bottles: 1,500–2,500 KRW
   Flavoured soju: 2,000–4,000 KRW
   Premium gift sets: 10,000–30,000 KRW

4. Pro Tip:
   If you’re buying soju to take home, check your country’s alcohol import limits beforehand. For a true Korean experience, pair it with local snacks like dried squid or spicy rice cakes — it’s how locals love to enjoy it.

Makgeolli (Korean Rice Wine)

Makgeolli is Korea’s oldest traditional alcoholic beverage, loved for its creamy texture, gentle sweetness, and slightly tangy finish. Made from fermented rice and often enjoyed in ceramic bowls, this milky-white drink carries both cultural charm and modern appeal. It’s less potent than soju and has a refreshing, earthy flavour that pairs beautifully with savoury Korean dishes like pancakes (pajeon) or spicy stews.

Over the years, makgeolli has made a big comeback, with craft breweries introducing new flavours like chestnut, citron (yuzu), and black bean. It’s a wonderful souvenir for those who appreciate unique, locally made drinks that reflect Korea’s culinary heritage.

1. Where to Buy:

   • Traditional Markets (Gwangjang, Namdaemun): For locally brewed varieties.

   • Convenience Stores and Supermarkets: For commercial brands in travel-friendly bottles.

   • Makgeolli Breweries and Speciality Bars in Seoul or Jeonju: For artisanal or flavoured options.

   • Duty-Free Shops: For premium gift sets and export editions.

2. Popular Brands to Try:
   Seoul Jangsu Makgeolli: A household name known for its classic taste.
   Jipyeong Makgeolli: Made from pure mountain spring water, smooth and lightly sweet.
   Sansachun: A fruity, herbal version made with hawthorn berries.

3. Price Range:
   Regular bottles: 1,500–3,000 KRW
   Flavoured or premium varieties: 5,000–15,000 KRW
   Gift sets: 20,000–40,000 KRW

4. Pro Tip:
   Makgeolli is best enjoyed fresh and chilled, so if you’re carrying it home, choose vacuum-sealed bottles and store them upright. Gently shake before drinking to mix the rice sediment for its signature cloudy texture.

Gochujang (Korean Red Chilli Paste)

Gochujang is one of Korea’s most iconic condiments, a rich, spicy-sweet red chilli paste that’s the soul of many Korean dishes. Made from chilli powder, fermented soybeans, glutinous rice, and salt, this deep red paste adds instant depth and umami to everything from bibimbap and tteokbokki to Korean BBQ marinades and stews.

It’s not just spicy, it’s complex, with a lingering sweetness and a smoky undertone that make Korean food so distinct. You can find it in traditional earthenware jars at local markets or neatly packaged tubs at supermarkets, ready to take home as a flavorful souvenir.

1. Where to Buy:

   • Traditional Markets (Gwangjang, Noryangjin): For handmade or small-batch gochujang.

   • Supermarkets (E-Mart, Lotte Mart): For popular commercial brands.

   • Duty-Free Shops: For travel-sized or gift-set versions.

2. Popular Brands to Try:
   Haechandle: Known for balanced flavour and moderate heat.
   Sempio: A trusted brand that offers both mild and extra-spicy options.
   Chung Jung One: Great for those who prefer an authentic, slightly sweeter taste.

3. Price Range:
   Small tubs: 2,000–5,000 KRW
   Large jars or gift sets: 10,000–25,000 KRW

4. Pro Tip:
   A little gochujang goes a long way — mix it with sesame oil or soy sauce for dipping, or whisk it into your marinades and soups to recreate authentic Korean flavours at home.

Instant Noodles 

Korean instant noodles, or ramyeon, are a cult favourite — loved worldwide for their bold flavours, chewy noodles, and endless variety. Whether it’s the fiery Shin Ramyun, creamy Samyang Carbonara, or seafood-rich Neoguri, each packet delivers a comforting taste of Korea’s food culture.

What makes Korean ramen special is the depth of flavour in the broth — spicy, savoury, sometimes sweet — and the springy texture of the noodles. Locals often customise their bowls with eggs, kimchi, cheese, or vegetables, turning a quick meal into a hearty feast.

1. Where to Buy:

   • Convenience Stores (CU, GS25, 7-Eleven): For single packs and new limited-edition flavours.

   • Supermarkets (E-Mart, Lotte Mart, Homeplus): For bulk packs and gift boxes.

   • Duty-Free Shops: For premium ramen gift sets.

2. Popular Brands to Try:
   Nongshim: Famous for Shin Ramyun and Chapaguri (black bean noodles).
   Samyang: Known for its viral “fire noodles” challenge.
   Ottogi: Offers milder, creamier flavours like Jin Ramen.

3. Price Range:
   Single packs: 1,000–2,000 KRW
   Multi-packs: 5,000–10,000 KRW

4. Pro Tip:
   If you want to take home a local favourite, try instant tteokbokki cups or ramyeon bowls that just need hot water — they’re light, travel-friendly, and make perfect edible souvenirs for friends back home.

Seaweed Crisps

Seaweed crisps, or gim snacks, are one of Korea’s most popular and healthiest souvenirs. Made from roasted seaweed sheets brushed with sesame oil and sprinkled with salt, they’re light, crunchy, and full of umami flavour. Some variations are layered with rice or coated with almonds, making them a delicious mix of textures and flavours.

Koreans often enjoy them as a side dish with rice or as a quick snack on the go. For travellers, they’re a great edible souvenir: easy to pack, long-lasting, and distinctly Korean.

1. Where to Buy:

   • E-Mart, Lotte Mart, Homeplus: For family-sized packs and assorted flavours.

   • CU, GS25: For smaller, travel-friendly packs.

   • Incheon Airport Duty-Free: For premium seaweed gift boxes.

2. Price Range:
   Small snack packs: 1,500–3,000 KRW
   Gift boxes: 10,000–25,000 KRW

3. Pro Tip:
   Look for “Jeju Seaweed” or “Organic Gim” on the label for the freshest quality. They pair wonderfully with beer or soju — a perfect Korean snack experience to recreate at home.

Kimchi

No visit to South Korea is complete without bringing home its most iconic dish — kimchi. This spicy, fermented delicacy made from napa cabbage, radish, and a blend of chilli, garlic, and seasoning is more than just food — it’s a symbol of Korean culture and tradition. Each region has its own version, and every household adds a personal touch to the recipe. Packed with probiotics and flavour, kimchi is both delicious and healthy, making it a meaningful souvenir to take back.

1. Where to Buy:

   • Gwangjang Market and Namdaemun Market: For authentic, homemade kimchi prepared by local vendors.

   • Lotte Mart, E-Mart, and Homeplus: For travel-friendly, vacuum-sealed packs.

   • Incheon Airport Duty-Free Shops: For beautifully packaged kimchi gift sets.

2. Price Range:
   Vacuum-sealed packs: 5,000–15,000 KRW
   Gift sets: 20,000–50,000 KRW

3. Pro Tip:
   Opt for well-sealed or jarred kimchi if you’re flying internationally — some stores even sell air travel-approved packaging. For a unique touch, try regional varieties like Jeonju kimchi or white kimchi (baek-kimchi), which are milder but equally flavorful.

Cherry Blossom Tea from O’Sulloc

If there’s one Korean tea that perfectly captures the essence of spring, it’s O’Sulloc’s Cherry Blossom Tea. This delicate blend combines fragrant cherry blossom petals with fine green tea leaves grown on Jeju Island, creating a floral, slightly sweet flavour that feels like sipping on spring itself. The tea is as beautiful as it tastes — the packaging often comes in pastel pinks and soft florals, making it an ideal gift or keepsake for tea lovers.

O’Sulloc is one of Korea’s most famous tea brands, known for its premium green teas and innovative blends inspired by Jeju’s lush landscapes. Beyond the cherry blossom tea, you can also explore their signature green teas, flower-infused blends, and gift-ready tea assortments.

Cherry Blossom season in South Korea is absolutely gorgeous, and if you’re planning a trip, here’s our complete guide for you.

1. Where to Buy:

   • O’Sulloc Tea House (Myeongdong, Insadong, and Jeju Island): Offers the full range of teas and beautifully packaged sets.

   • Duty-Free Shops and Department Stores: Great for premium or limited-edition boxes.

   • O’Sulloc online store: For exclusive collections and seasonal blends.

2. Price Range:
   Single tea tins: 15,000–30,000 KRW
   Gift sets: 40,000–80,000 KRW

3. Pro Tip:
   Visit the O’Sulloc Tea Museum in Jeju if you can — you’ll not only taste their full range of teas but also learn about Korea’s rich tea-making traditions while enjoying scenic views of the green tea fields.

8. Home Décor & Minimalist Lifestyle Items

Korea’s design philosophy beautifully blends simplicity with functionality, making its home décor and lifestyle items perfect souvenirs. From elegant ceramic vases and bamboo trays to minimalist lamps and linen cushions, Korean home goods reflect the country’s love for clean lines and subtle aesthetics. Many stores focus on natural materials and muted tones, creating pieces that bring calm and balance to any space.

Traditional Korean Tea Sets

A traditional Korean tea set is one of the most elegant and meaningful souvenirs you can bring home. Rooted in Korea’s centuries-old tea culture, these sets reflect the country’s philosophy of harmony, simplicity, and mindfulness. Typically made from porcelain, celadon, or earthenware, each piece, from the teapot to the delicate cups, is beautifully crafted, often featuring subtle glazes or hand-painted designs inspired by nature.

Beyond their aesthetic appeal, tea sets embody the Korean way of life — slow, intentional, and graceful. They make thoughtful gifts for tea lovers or collectors, as well as stunning décor pieces that add a touch of Korean serenity to any home.

1. Where to Buy:

   • Insadong: For handcrafted celadon and porcelain sets made by local artisans.

   • Gyeongdong Market: For traditional tea accessories and herbal teas.

   • Lotte Department Store and Duty-Free Shops: For elegant boxed tea sets, ideal for gifting.

2. Price Range:
   Basic porcelain sets: 30,000–60,000 KRW
   Celadon or handcrafted sets: 80,000–200,000 KRW
   Luxury gift sets: 250,000+ KRW

3. Pro Tip:
   Ask about the origin of the clay and glaze when buying artisan-made sets — pieces from regions like Icheon and Gwangju are especially prized for their craftsmanship and authenticity. Pair your tea set with locally sourced Korean teas, such as green tea (nokcha) or jujube tea (daechu-cha), for a complete experience.

Korean Pottery and Ceramics

Korean pottery and ceramics are timeless souvenirs that capture the country’s artistic heritage and craftsmanship. Known for their simplicity, soft tones, and elegant designs, these pieces reflect Korea’s deep-rooted connection to nature and beauty in imperfection. From the smooth jade-green hues of celadon to the understated charm of white porcelain and the rustic textures of buncheong ware, each style tells a story of tradition and refinement.

Artisans across Korea continue to preserve these ancient techniques, blending modern aesthetics with traditional forms.

Whether it’s a teacup, vase, or decorative plate, Korean ceramics make for meaningful collectables or sophisticated home décor.

1. Where to Buy:

   • Insadong: A hub for artisan pottery and authentic celadon pieces.

   • Icheon Ceramic Village (Gyeonggi Province): Famous for its workshops and pottery-making experiences.

   • Gwangju and Yeoju: Renowned for traditional ceramic studios and exhibitions.

   • Department stores and duty-free shops: For premium, packaged ceramic gifts.

2. Price Range:
   Small pottery souvenirs: 20,000–50,000 KRW
   Handcrafted tea cups and plates: 60,000–150,000 KRW
   Authentic celadon or signature ceramic pieces: 200,000+ KRW

3. Pro Tip:
   If you visit Icheon, take part in a pottery workshop to create your own ceramic souvenir — it’s a beautiful way to connect with Korean culture while crafting something personal to take home.

Minimalist Lifestyle Items

South Korea is known for its sleek, functional design aesthetic, and you’ll see that reflected in its minimalist lifestyle products. From clean-lined ceramics and bamboo organisers to eco-friendly kitchenware and pastel-toned home goods, Korean design is all about simplicity, quality, and everyday elegance. These items aren’t just beautiful, they’re thoughtfully made to bring calm and order into your space.

You’ll find everything from reusable tumblers and linen tableware to compact humidifiers, soy candles, and modern diffusers that blend seamlessly into any decor. The focus is on practicality with a soft, soothing touch; perfect for anyone who appreciates minimalism and mindful living.

1. Where to Buy:

   • Modern House and Jaju: Ideal for minimalist home goods and lifestyle accessories.

   • 10x10 and Artbox: Great for aesthetic stationery, decor, and small home accents.

   • Åland and Object: For curated lifestyle pieces and designer collaborations.

2. Price Range:
   Small decor items: 5,000–20,000 KRW
   Home organisers and kitchenware: 15,000–50,000 KRW
   Premium design goods and candles: 30,000–80,000 KRW

3. Pro Tip:
   If you love the minimalist Korean aesthetic, explore Åland or Jaju — they offer curated collections that combine modern design with sustainable materials. Many stores also provide tax refunds, so keep your receipts handy while shopping.

9. Health & Wellness Products

Korea’s deep-rooted wellness culture beautifully blends traditional herbal wisdom with modern science, making it one of the best places to shop for health and wellness essentials. From red ginseng tonics and collagen drinks to herbal teas and aromatherapy products, everything is designed to promote balance, rejuvenation, and self-care. Whether you want to boost your energy, support your skin from within, or simply unwind after a long day, Korea’s wellness market has something for everyone.

You’ll also find unique offerings like probiotic snacks, foot patches, massage tools, and natural supplements, all thoughtfully crafted and beautifully packaged. What sets Korean wellness products apart is their focus on holistic living and quality ingredients, making them perfect for both personal use and gifting.

Popular Korean Health & Wellness Products to Buy:

• Red Ginseng Extracts & Tonics: Known for boosting immunity and energy levels, Korean red ginseng (Insam) is one of the country’s most prized wellness ingredients.

• Collagen Drinks & Powders: Easily available in convenience stores and beauty shops, these promote youthful skin and overall vitality.

• Herbal Teas: Blends made from barley, citron (yuzu), jujube, or ginseng offer relaxation and digestive benefits.

• Aromatherapy Oils & Diffusers: Found in lifestyle stores, these create a calming home environment and help reduce stress.

• Wellness Patches: Herbal and pain-relief patches for back, neck, and muscle relaxation — great for travel fatigue.

• Probiotic Snacks & Drinks: Functional foods like yoghurt drinks and probiotic gummies for gut health.

• Foot Masks & Bath Salts: For a relaxing spa-like experience at home.

1. Where to Buy:
   Olive Young and LOHB’s for collagen, supplements, and modern wellness fusions.
   Gwangjang Market and Namdaemun Market for herbal teas and ginseng tonics.
   Lotte Mart and major department stores for wellness snacks and premium gift sets.

2. Price Range:
   Collagen drinks: 3,000–7,000 KRW each
   Ginseng tonics and herbal teas: 10,000–50,000 KRW
   Aromatherapy and wellness sets: 20,000–80,000 KRW

3. Pro Tip:
   When buying herbal or ginseng-based products, always purchase from trusted retailers to ensure authenticity. Look for English ingredient labels and sealed packaging. Many stores also offer tourist tax refunds, so keep your receipts handy.

Best Markets for Souvenir Shopping in South Korea

South Korea’s markets are a delightful mix of the old and the new, where traditional crafts, handmade goods, trendy accessories, and gourmet treats come together. Whether you’re wandering through bustling alleys in Seoul or exploring coastal bazaars in Busan, these markets are treasure troves for finding authentic souvenirs and local specialities.

Here are some of the best markets across the country for every kind of shopper.

1. Namdaemun Market (Seoul)

Location: Jung-gu, near Hoehyeon Station (Exit 5)
Timings: 9:00 AM – 10:00 PM (some shops stay open 24 hours)

Namdaemun Market is South Korea’s oldest and largest traditional market, buzzing with energy and colour. You’ll find everything from local handicrafts and textiles to fashion accessories and home goods. It’s also a great place to pick up affordable souvenirs like keychains, Korean socks, ceramics, and packaged snacks.

Best Things to Buy: Hand fans, hanbok accessories, homeware, embroidered pouches, Korean snacks, and ginseng products.

Pro Tip: Visit early in the morning for a calmer shopping experience, and don’t forget to bargain politely — most vendors are open to negotiation.

2. Insadong Street (Seoul)

Location: Jongno-gu, near Anguk Station (Exit 6)
Timings: 10:00 AM – 8:00 PM (closed Mondays at some stores)

Insadong is the cultural heart of Seoul and one of the best places to buy traditional Korean souvenirs. The narrow street is lined with art galleries, pottery shops, calligraphy stores, and tea houses. You’ll find handcrafted fans, hanbok-themed items, celadon pottery, and handmade paper (hanji).

Best Things to Buy: Traditional crafts, masks, calligraphy sets, handmade stationery, and Korean tea.

Pro Tip: Try visiting on weekends when the street becomes a pedestrian zone filled with street performers and open-air stalls.

3. Gwangjang Market (Seoul)

Location: Jongno-gu, near Jongno 5-ga Station (Exit 8)
Timings: 9:00 AM – 10:00 PM

Gwangjang Market is a must-visit for those who want to combine shopping with a local food adventure. It’s famous for its vintage clothing stores and traditional fabric shops, alongside endless food stalls serving authentic Korean dishes.

Best Things to Buy: Vintage clothes, silk fabrics, handwoven textiles, and handmade blankets. Don’t leave without tasting bindaetteok (mung bean pancake) or gimbap.

Pro Tip: Head upstairs for the vintage stores — they’re known for their well-curated selections at bargain prices.

4. Myeongdong Shopping Street (Seoul)

Location: Jung-gu, near Myeongdong Station (Exit 6)
Timings: 10:30 AM – 10:00 PM

If you’re into fashion, skincare, and pop culture, Myeongdong is your paradise. This lively shopping district is lined with flagship beauty stores, accessory shops, and K-pop merchandise outlets. Many stores offer free samples and tax refunds for tourists.

Best Things to Buy: K-beauty products, K-pop merchandise, fashion accessories, trendy socks, and street food snacks.

Pro Tip: Visit in the evening to experience the street food scene — from tteokbokki to hotteok, it’s a feast for the senses.

5. Dongdaemun Market (Seoul)

Location: Jung-gu, near Dongdaemun Station (Exit 7)
Timings: 10:00 AM – 5:00 AM (next day; many shops stay open overnight)

This massive market complex is a dream come true for night shoppers and fashion lovers. Dongdaemun is known for wholesale fashion, fabrics, and accessories, with both street-side stalls and huge malls like Doota and Migliore.

Best Things to Buy: Fashion clothes, shoes, accessories, fabrics, and DIY craft materials.

Pro Tip: The best deals are after midnight when wholesale traders arrive — perfect if you’re up for a late-night shopping spree.

6. Noryangjin Fish Market (Seoul)

Location: Dongjak-gu, near Noryangjin Station (Exit 1)
Timings: Open 24 hours

For a truly local experience, Noryangjin Fish Market offers a peek into Korea’s seafood culture. While not your typical souvenir spot, it’s a great place to buy dried seafood products like anchovies, seaweed, and squid, which are often beautifully packaged as gifts.

Best Things to Buy: Dried seafood, seaweed crisps, and gourmet condiments.

Pro Tip: You can buy fresh seafood and have it cooked on-site at one of the restaurants inside the market.

7. Jagalchi Fish Market (Busan)

Location: Jung-gu, near Jagalchi Station (Exit 10)
Timings: 5:00 AM – 10:00 PM

Busan’s iconic seafood market is the largest in Korea and a sensory delight. Alongside fresh seafood, you’ll find dried fish, local delicacies, and souvenir stalls.

Best Things to Buy: Dried squid, anchovies, and seaweed snacks unique to Busan.

Pro Tip: Head upstairs for scenic views of the harbour while enjoying your meal.

8. Jeju Dongmun Traditional Market (Jeju Island)

Location: Jeju-si, near Dongmun-ro Street
Timings: 7:00 AM – 8:00 PM

Jeju’s most famous local market is perfect for picking up regional delicacies and artisanal souvenirs. From Jeju tangerine chocolates and honey to handmade soaps and green tea, everything here reflects the island’s natural charm.

Best Things to Buy: Jeju tangerine products, O’Sulloc teas, handmade soaps, and local honey.

Pro Tip: Visit the market in the late afternoon to catch the food section in full swing — the aromas and energy are unforgettable.

9. Busan International Market (Gukje Market)

Location: Jung-gu, near Jagalchi Station (Exit 7)
Timings: 9:00 AM – 8:00 PM

One of Busan’s largest traditional markets, Gukje Market has a mix of vintage goods, souvenirs, kitchenware, and local snacks. Its narrow lanes are full of charm and history, making it a wonderful place for slow browsing.

Best Things to Buy: Kitchenware, hand fans, accessories, and Busan-branded souvenirs.

Pro Tip: Combine your visit with a stop at the nearby BIFF Square for K-pop merchandise and local street eats.

Shopping in South Korea is more than just ticking off a list of things to buy

During my trip, I found myself constantly amazed by the variety, from the cute stationery in Hongdae, the traditional crafts in Insadong, the endless skincare shelves in Myeongdong, and the local snacks I couldn’t stop hoarding. There’s something deeply personal about shopping here because every purchase feels like a story — a memory tied to a place, a face, or a small moment of joy.

Whether you’re a beauty lover, an art enthusiast, a foodie, or someone who simply enjoys collecting little reminders of your travels, South Korea will surprise you at every turn. So take your time, explore with curiosity, and let yourself get lost in its markets and stores, because here, shopping truly becomes part of the journey.